One way to advertise on a local yellow pages website is to purchase ads. Many businesses still buy ads in the phone book, but often bundle them with listings in a business’s website. The online phone book works similarly, except it is a step between you and the business’s website. In addition, Google will not list your listing in the search results above the results from the printed phone book. If you are unsure whether you should buy ads on a local yellow pages website, read on to learn more.
In the past, the Yellow Pages was the primary way consumers found local businesses. While the internet has greatly altered how consumers find businesses, Yellow Pages is still the most traditional local directory. It is a trusted resource for promoting a business and a neighborhood. However, you can also choose to list your business on a local yellow pages website for free or for a fee. You can also opt for an online listing with a premium listing.
While using a local yellow pages site is free, businesses may choose to pay for an upgraded listing for a monthly fee. Standard listings include a company profile, website link, and map. These paid listings are generally better placed than the free ones. The more expensive monthly packages, however, offer more perks and a higher listing and ranking. The more comprehensive the listing, the more prominent it will appear to the searcher. For this reason, it is important to have an active local yellow pages listing.
For some businesses, online yellow pages are worth the expense. According to the Local Search Association, restaurants, beauty salons, physicians, pizza, food products, local government offices, and internet service providers were the top ten Internet searches for yellow pages. Those are some great reasons to list on a local yellow pages. But what about the rest? Let’s take a closer look at each of them and how it can benefit your business.
Consumers seem to be ready to make a purchase when they use a yellow pages listing. Nevertheless, 65 percent of searches lead to a sale that same day. Despite the aforementioned advantages, local yellow pages still fall behind online marketing and search engine optimization. And that’s despite the fact that a local yellow pages listing is often the most visible, most popular, and least expensive form of advertising. While yellow pages are not going away anytime soon, they remain an important part of local marketing.
Increasing online visibility is one of the best ways to advertise on a local yellow pages. Because local search results are often relevant to businesses’ specific needs, yellow page listings are a viable marketing option in today’s market. In fact, online yellow pages are just as important as advertising on Google, Yahoo, and Bing for local searches. Your business will reap benefits from both. They’ll also help you stay in front of potential customers.
Google’s Trends data shows that Google users’ interest in local yellow pages has declined. Google does not reveal the exact number of searches, but the graph shows that interest has decreased since May 2009 and December 2011. Similarly, the generic “yellow pages” search has dropped from August 2004 to today. So why do so many people still rely on local yellow pages? There are so many other ways to get the information you need. And don’t forget, they are free!
While some people do not know about online Yellow Pages, it’s possible to get scammed by claiming to be affiliated with local business directories. In such cases, you should be cautious about buying any ads from the local yellow pages. They may come in the form of invoices that appear to be from the local phone company. They could be fake invoices – and even worse, they might not be published at all. So always be wary of scams!
Despite the fact that “Yellow Pages” has become a globally recognized trademark, these websites are not affiliated with the publisher. While the online business directory has remained a popular option, there are some concerns that consumers should keep in mind. Many consumers are concerned about fake or duplicated Yellow Pages websites. If you’re unsure of a directory’s legitimacy, read the terms and conditions carefully. You might end up paying twice as much as you thought!